In the project for my bachelor thesis, it get’s personal. The topic not only effects me through my grandparents but it also triggers deep fears: what is it like to lose memories, abilities, even one’s own personality piece by piece? A cure for dementia is nowhere in sight. Even more important to act today and create a life worth living for people affected by the disease.
An innovative approach in dementia care is the concept of “dementia villages” which was first established in the Dutch model project “De Hogeweyk”. Based on this idea, I developed a vibrant brochure, an animated website and communication for an annual festival of the dementia village brand “Dörflein” (German for “small village”). The corporate design includes illustrations, a soft and rounded typography and authentic imagery, all derived from the philosophy of the brand: Enjoying life despite dementia!
Download the complete brochure here.
This care concepts enables people suffering from dementia to have a high degree of liberty, independence and normality. Most dementia villages offer large grounds with a supermarket, a hairdresser, a café and various animals to interact with. This improves the quality of life of the inhabitants significantly in comparison to conventional care homes, so that challenging behaviour and therefore calming medication is reduced.
How did I work?
After detailed research into the topic of dementia and care concepts, I analysed the existing competition. Following this, I defined the three key values Honesty, Authenticity and Closeness as the basis of a first mood board and ideas for further design routes.
During the process I generated multiple images with the generative ai Stable Diffusion.
